Sinelco goes for green When developing a product, our product managers look into what can be done to make it more sustainable: our keywords here are Reduce, Reuse, Refill and Rethink. Sinelco works proactively to minimise its environmental impact by treating raw materials with respect and by opting for products that are less energy-intensive. This means FSC packaging, packaging made from recycled plastic or aluminium, refillable packaging and more. Everything is critically examined to see whether it fits with a sustainable future. Sinelco’s catalogue already contains many eco-design products and this range will undoubtedly grow in the future. In the catalogue, the products that are environmentally sustainable are marked with a green dot. Sinelco brands move with the times Our limited editions show that Sinelco keeps its finger on the pulse of new hair and beauty trends, from consumer behaviour and styles (colours, shapes, fragrances, textures) to packaging trends and ingredients. But it doesn’t stop there. Sinelco’s marketing department develops campaigns to support our brands and boost your sales: regular promos, digital marketing campaigns and incentives. After all, your success is our success! 2000 MOVING FORWARD 2010 INNOVATION 2020 EXPERTISE ... from family business to American holding company Two new product lines … and continued growth In 2002, Ultron is born. In 2006, Sinelco International returns to Ronse. In 2009, Sinelco is absorbed by American company Sally Beauty Holdings. The company launches its new E-shop platform. With the E-shop proving a success, Sinelco International continues to innovate. In 2010, two new production lines are launched: beauty and furnishings. Sinelco makes a move towards greener products, with this range only set to expand going forward...
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