A story of continuous growth... Sinelco is your leading partner for professional hair and beauty products. But did you know about our Belgian origins? Our story started in Ronse in 1943, when we were making hairnets entirely by hand. Combs, scissors, razors and dressing gowns soon followed, as did a full range of gel nails, beauty products and makeup. Today, Sinelco offers more than 2,500 products. This wide and comprehensive range includes Sibel, and other major brands such as Ultron, Original Best Buy and Barburys. Sinelco sells its brands to over 2,000 professional clients in more than 50 countries, and our headquarters are still located in Ronse, in the heart of the stunning Flemish Ardennes. Since 2009, Sinelco (turnover: €40 million) has been part of the US group Sally Beauty Holdings (SBH, turnover: $4 billion), one of the global leaders in the professional hairdressing and beauty market. With the support of the group, Sinelco has increased its expertise over the years with teams of experts in: product development, sourcing, procurement, marketing and sales. This has enabled Sinelco to position itself in the international market as the chosen partner for hair and beauty specialists. Finger on the pulse Thanks to its decades of experience in designing and distributing professional products for hair and beauty, Sinelco has vast expertise in the sector. Sinelco works solely with manufacturers that meet the highest quality standards and have a keen eye for the latest trends in hairdressing and beauty. All products sold by Sinelco are tested in the salon by a panel of international hair and beauty specialists. The feedback from these users is an essential aspect of the continuous improvement of our range.
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